An effective advertising campaign can help businesses to remain competitive or get ahead with the competition. But with small businesses, the limited budget that can be spent on advertising makes designing a campaign much more challenging. A small business used to be identified through the value of assets, sales, profits and servicing capability. This meant that advertising of small businesses was targeted towards the local market. A flag flown on top of a flagpole was an effective and sufficient method of gaining attention from the local consumers. The banners and other flag accessories are cost-effective advertising tools. So are flyers, brochures and direct males sent to local residents.
But with the advent of internet, the servicing capability of small business was no longer limited to local markets. A business worth only a few thousand dollars can have the ability to sell products all over the world through online stores and more accessible international shipping. Someone can start a retailing business without needing an office, store or a warehouse. There are even people that sell products they have never touched or seen in real life.
Internet advertising allows small business to reach a wider audience and the cost is much lower compared to using mainstream media like television and radio. A savvy marketer can create viral videos or contents that can spread like a wildfire among internet users.
It used to be that the size of the business dictated the type of advertising used. But with the obliquity of the internet, what is happening is the other way around. The ability to reach a wider audience for minimal cause are making small business entrepreneurs reconsider their business plans.